Care is a human need as old as time. Every society, family, and generation has relied on it, and yet, it’s been overlooked in business, policy, and innovation (not to mention within our own heads and hearts).
That’s (finally) starting to change.
FamTech is the emerging field of technology built to support families and caregivers. It spans everything from parenting tools and elder care platforms to benefits infrastructure and workforce care solutions. But while the tools are new, the needs they address are timeless.
Now, what is new is the level of investment, urgency, and coordination we’re seeing across the space. The FamTech market is projected to surpass $650 Billion in the coming years, and it’s no wonder why: Demand for smarter, more accessible care solutions is growing fast. With rising elder care needs, shifting work dynamics, and growing public attention on issues like paid leave and childcare affordability, the moment for FamTech has arrived, and it’s gaining serious momentum.
We’ve seen it firsthand: founders building what they wished they’d had, investors recognizing care as a category of strategic importance, and employers finally seeing care as a business imperative.
FamTech is more than a collection of startups. It’s a movement to bring care out of the shadows, and into the center of how we design, build, and invest in our future.
Why FamTech, and Why Now?
The Care Economy, the network of people, services, and systems that make care possible, is in the middle of a major shift. For decades, care work has been treated like a private matter. But the truth is, it’s a public one, with real economic consequences.
From where we sit, there are a few big drivers:
- We’re aging. Demand for elder care is rising fast.
- Work is changing. Hybrid schedules, gig work, and dual-income households all require new forms of support.
- Policy conversations are gaining steam. Topics like paid leave and affordable childcare are finally getting the national attention they deserve.
- Care is a gender equity issue. Women, especially women of color, still shoulder the majority of unpaid care work, which holds back progress across the board.
- Employers are catching up. The best talent wants (and needs) family support baked into their benefits.
In short: this isn’t a niche issue. It’s a national one. And FamTech startups are leading the way toward real, practical solutions.
What Makes FamTech Different?
FamTech doesn’t fit neatly into one industry or vertical,and that’s part of what makes it so powerful. It touches everything: health tech, HR tech, fintech, education, policy, and more. But at its heart, FamTech is about one thing: making care more accessible, affordable, and human.
That might look like a parenting tech startup helping new parents navigate the first year, an elder care technology platform that connects aging adults to at-home services, or a caregiver support app that offers burnout prevention and real-time help.
We’ve met so many founders who built what they wished they’d had, caregivers turned innovators, using their own experiences as fuel. It’s what makes this sector so personal, and so powerful.
How FamTech.org Fits In
We created FamTech.org because we saw the energy building—but also the fragmentation. Startups were solving critical problems. Investors were circling. Advocates were pushing for change. But everyone was operating in silos. We knew this work needed an ecosystem.
So we built one.
FamTech.org is a nonprofit business league that exists to grow and connect the Care Economy. We support the startups, investors, employers, and advocates who are serious about building a better future for care—through community, visibility, and shared infrastructure.
That includes:
- Curated events, convenings, and working groups
- Strategic support and storytelling for founders
- Cross-sector collaboration and policy engagement
We believe that investing in care is one of the smartest, highest-impact moves we can make—for equity, for economic growth, and for our collective future.
What’s Next?
FamTech is still in its early chapters—but the momentum is undeniable. Every new startup, investment, and policy win brings us closer to a future where care is no longer a burden to bear alone, but a shared value built into how we live and work.
If you’re a founder, funder, employer, policymaker—or just someone who cares deeply about care—we’d love to work alongside you.
This is the future of care. And together, we’re building it.
