At FamTech.org, we believe the Care Economy is one of the defining opportunities of our time. But here’s the thing: Despite its scale and urgency—i.e. approximately 20% of adults in the US are unpaid caregivers & the global estimated value of the Care Economy hovers around $1.6 Trillion—despite this, it’s still emerging, and it’s often overlooked.
To keep building momentum, we need more than anecdotes or assumptions. We need to know what’s really happening across our ecosystem. We need data, yes. But also the stories, perspectives, and lived experiences of the founders, investors, and collaborators shaping this space.
That’s why we started conducting an annual State of FamTech Survey every year. It’s our collective snapshot of where we are now, what’s shifting, and what’s ahead.
Here are five reasons why this matters:
1. To benchmark a growing sector
FamTech is moving fast, but it can still feel fragmented. The survey gives us a shared pulse check on revenue, workforce size, capital raised, adoption of new technologies, and more. Taken together, these data points help us see the bigger picture of the sector’s health and trajectory.
2. To track capital flows and the funding climate
Raising capital is one of the biggest hurdles founders face. At the same time, investors are eager to understand where the next wave of care innovation will come from. The survey helps both sides by showing what kinds of capital are moving, which subsectors are attracting investment, and how the funding climate is shifting.
3. To surface shared challenges
Customer acquisition costs. Long sales cycles. Policy barriers. None of these challenges are new, but when you see them echoed across dozens of companies, it changes the conversation. The survey helps us move from isolated struggles to collective advocacy and shared problem-solving.
4. To spotlight opportunities for growth
It’s not all headwinds. Every year, the survey highlights where momentum is building, whether it’s employer partnerships, policy tailwinds, AI-enabled solutions, or new subsectors on the rise. These insights help founders double down where the market is ready, and give investors and collaborators a clear sense of where to plug in.
5. To strengthen the case for policy & advocacy
We know lasting change won’t happen without supportive policy. Policymakers need real data to act, and the State of FamTech Survey helps provide it. The more we can show how this sector impacts workforce participation, economic growth, and family wellbeing, the harder it is to ignore.
Why your voice matters
The Care Economy touches all of us—as parents, caregivers, workers, and citizens. By contributing your perspective, you help paint a fuller picture of what’s working, what’s not, and what’s needed next.
Whether you’re a founder building solutions, an investor shaping the flow of capital, or a collaborator advancing policy and partnerships, your input is what makes this ecosystem stronger.
The stronger the participation, the stronger the insights.
📝 Ready to be part of the picture? Take the survey HERE.
🔗 Learn more about our mission & membership at famtech.org
